July 2010 Table of Contents

Features

• 8Back at the Office: The Price for VIP Treatment
  Runners across the country are showing their willingness to pay for special access to upscale restroom trailers. Could your company use a marketing strategy similar to the Brooks VIP Porta Potty program to boost restroom trailer rentals?
• 10Profile: In It to Win It
  Adapting to a shifting economy and increased competition helps Michigan PRO John’s Sanitation stay in the black and on track
• 16Cover Story: Always Prepared
  Careful planning and tricky logistics allow resourceful PRO to service annual Boy Scouts gathering at a historic Ohio State Park
• 24PRO Business: Very Important Opportunity
  A VIP special event is the best showcase for your equipment and portable sanitation expertise

Columns

• 6From the Editor: ‘Drive Thy Business, or It Will Drive Thee’
  When it comes to dispensing advice on running a small company, the slickest motivational speaker around has nothing on the electrifying Ben Franklin
• 22Think Tank: Where the Elite Meet
  Upscale, ultra-clean and convenient are the keys to providing top-shelf portable sanitation services to VIP venues
• 26Product Roundup: Extra Special
  Restroom and shower trailers with on-demand hot water, flush toilets and private locker rooms can ensure success for important weekend events
• 34Product News: Product News
  Top Hand Introduces 15 mil Latex Gloves
• 34Industry News: Industry News
  Hino Model 268 Named Medium Duty Truck of the Year
• 38Truck Corner: Don’t Err with Air
  An electric pump is the safest, most efficient way to pressurize the water tank compartment in a portable sanitation service truck