November 2008 Table of Contents

Features

• 10Back at the Office: Advertising: How Much is Enough?
  Getting your message out is necessary for success; having a budget and a plan makes it easier
• 12Expo Preview: Extend Your Hand
  The people you meet at the Pumper & Cleaner Expo might help you solve a nagging problem or give you business ideas worth their weight in gold
• 16Cover Story: Top-Flight Service
  The able crew of Waste Management of Wisconsin pilots the restroom pump trucks to keep the EAA AirVenture fly-in fresh and clean
• 26Profile: Rock Around the Clock
  Working day and night and utilizing new technologies help an entrepreneurial young Ohio couple build a name for their portable sanitation business
• 30PRO Business: Break Out of a Slump
  When sales go stale in a lagging economy, return to these eight golden strategies to promote your business
• 38Special Feature: Membership Has its Benefits
  Join the PSAI and network with representatives from 750 portable sanitation companies

Columns

• 6From the Editor: How Can I Help You?
  A simple phone greeting can set the tone for your quality customer service. So why do so many companies mess up this common-sense etiquette issue?
• 32Truck Corner: The Efficient Rig, Part III
  Bob Carlson and Jerry Kirkpatrick answer your questions in Truck Corner.
• 34Think Tank: Time to Toot Your Horn
  PROs share their most successful marketing strategies to generate new business
• 38Industry News: Pump Systems Offers Pump System Guidebook
  Optimizing Pumping Systems: A Guide to Improved Efficiency, Reliability, and Profitability