Home » November 2008 Table of Contents
November 2008 Table of Contents

Features
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10Back at the Office: Advertising: How Much is Enough?
Getting your message out is necessary for success; having a budget and a plan makes it easier
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12Expo Preview: Extend Your Hand
The people you meet at the Pumper & Cleaner Expo might help you solve a nagging problem or give you business ideas worth their weight in gold
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16Cover Story: Top-Flight Service
The able crew of Waste Management of Wisconsin pilots the restroom pump trucks to keep the EAA AirVenture fly-in fresh and clean
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26Profile: Rock Around the Clock
Working day and night and utilizing new technologies help an entrepreneurial young Ohio couple build a name for their
portable sanitation business
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30PRO Business: Break Out of a Slump
When sales go stale in a lagging economy, return to these eight golden strategies to promote your business
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38Special Feature: Membership Has its Benefits
Join the PSAI and network with representatives from 750 portable sanitation companies
Columns
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6From the Editor: How Can I Help You?
A simple phone greeting can set the tone for your quality customer service. So why do so many companies mess up this common-sense etiquette issue?
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32Truck Corner: The Efficient Rig, Part III
Bob Carlson and Jerry Kirkpatrick answer your questions in Truck Corner.
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34Think Tank: Time to Toot Your Horn
PROs share their most successful marketing strategies to generate new business
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38Industry News: Pump Systems Offers Pump System Guidebook
Optimizing Pumping Systems: A Guide to Improved Efficiency, Reliability, and Profitability