Back at the Office
Advertising: How Much is Enough?
By Judy Kneiszel (page 10)
Getting your message out is necessary for success; having a budget and a plan makes it easier
Cover Story
Top-Flight Service
By Richard Ryman (page 16)
The able crew of Waste Management of Wisconsin pilots the restroom pump trucks to keep the EAA AirVenture fly-in fresh and clean
Expo Preview
Extend Your Hand
By Ted J. Rulseh (page 12)
The people you meet at the Pumper & Cleaner Expo might help you solve a nagging problem or give you business ideas worth their weight in gold
From the Editor
How Can I Help You?
By Jim Kneiszel (page 6)
A simple phone greeting can set the tone for your quality customer service. So why do so many companies mess up this common-sense etiquette issue?
Industry News
Pump Systems Offers Pump System Guidebook
(page 38)
Optimizing Pumping Systems: A Guide to Improved Efficiency, Reliability, and Profitability
PRO Business
Break Out of a Slump
By Faye Kelley (page 30)
When sales go stale in a lagging economy, return to these eight golden strategies to promote your business
Profile
Rock Around the Clock
By Sharon Verbeten (page 26)
Working day and night and utilizing new technologies help an entrepreneurial young Ohio couple build a name for their
portable sanitation business
Special Feature
Membership Has its Benefits
By Ron Crosier (page 38)
Join the PSAI and network with representatives from 750 portable sanitation companies
Think Tank
Time to Toot Your Horn
By Mary Shafer (page 34)
PROs share their most successful marketing strategies to generate new business
Truck Corner
The Efficient Rig, Part III
(page 32)
Bob Carlson and Jerry Kirkpatrick answer your questions in Truck Corner.
