EditorialTo BBB or Not to BBB

To BBB or Not to BBB

Does your company benefit from Better Business Bureau accreditation or could the annual fees be better spent on other marketing measures?

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Better Business Bureaus have been around since 1912 and the familiar BBB torch logo is ingrained in the minds of many consumers as a sign that any company displaying it can be trusted. What many don’t take time to find out is exactly how a company comes to get a BBB designation and...

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