Creative Marketing, Partnership With the Kansas City Royals Bring Brand Recognition

Same-old, same-old doesn’t fit well in this Missouri company’s business strategy

Creative Marketing, Partnership With the Kansas City Royals Bring Brand Recognition
Gary (left) and Greg Springer, partners in Outdoor Restrooms Inc., in Kansas City, pose on location at the Kansas Speedway. (Photos by Denny Medley)

When brothers Gary and Greg Springer bought Outdoor Restrooms Inc. (ORI) in 2013, the successful company didn’t seem like a logical candidate for exponential growth. After all, it’s harder to move the needle when a business is already as well established as ORI was at the...

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