July 2008 Table of Contents

Features

• 14Back at the Office: Web Site Pet Peeves
  Getting a Web site up and running may have been a milestone for your company, but mere presence on the Web isn’t enough anymore. As the Internet increasingly becomes people’s first resource for finding a company to do business with, your Web site has to be better and faster than the competition’s.
• 16Cover Story: Blue Moon, Golden Opportunity
  Small Iowa company triples in size, prompting its busy owner to consider hiring help to meet hectic summer demand
• 22Special Feature: On the Road to Success
  While behind-the-wheel skills are a must, portable sanitation service drivers should be your maintenance technician, sales staff and public relations representatives
• 26Take 5: Let's Get the Party Started
  New York rental company adds portable sanitation subsidiary to provide one-stop shopping for big city event planners
• 30PRO Business: Boost Special Event Business
  Start small and pay attention to details; special events customers will follow

Columns

• 10From the Editor: One Day at a Time
  VanPolen family forges ahead following tragedy, wondering whether they can keep the family portable sanitation business going
• 32Industry News: Keith Huber was a Vacuum Truck Pioneer
  Keith L. Huber, a vacuum truck pioneer who played an integral role in growing the efficiency of the liquid waste industry, died May 29 in a tractor accident on his family farm in LaFayette, Ill. He was 67.
• 34Think Tank: Pain at the Pump
  Small portable sanitation companies have a tough time finding efficiencies to offset rising fuel costs
• 38Truck Corner: Relentless Rust
  Incompatible couplings, inadequately welded tank baffles can lead to corrosion and early tank failure