Build Back Customer Trust After a Hit to Your Reputation

A temporary price discount may start attracting customers when you lose goodwill, but you’ll need to do more to truly repair the damage

You know what they say about good reputations: They take a lifetime to build, but only a second to destroy. That’s true of individuals, but it’s also true for companies: A single mistake — when it’s made in public — can eradicate the goodwill people have toward your...

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