Decorating portable restrooms like the four houses of Hogwarts was as a huge hit at the cosplay event
A portable restroom company doesn’t often have the chance to get creative, so when such an opportunity comes along it’s fun to go all-out.
Each year, the Calgary Comic & Entertainment Expo produces a cosplay parade to kick off their event called the POW! Parade of Wonders. This year, Calgary-based PortaPal offered to sponsor the event. The event producers said over 2,200 cosplayers were expected for the parade, and four portable restrooms were needed in the queue area.
The units were to be placed next to a photo booth, and news crews were setting up in the area as well, so PortaPal wanted to have some fun with their units and create an opportunity for social media engagement.
Inspiration struck. The company decided to cosplay the toilets themselves. Because there were four, they decided to decorate the restrooms to represent the four houses of Hogwarts (the wizard school from the Harry Potter franchise).
After 60-plus hours of creative crafting, PortaPal was pleased and proud to introduce a record turnout of over 2,500 cosplayers to #PotterPotty, “an interactive evacuation experience.”
Attendees could be “sorted” into the Potter Potty house most suited to them. The units were decorated in each Hogwarts house colors, with custom ‘Have you seen this wizard?’ posters, golden snitches, house flags and more — Moaning Myrtle even made an appearance when guests lifted the toilet seat lid.
The Potter Potties were a hit — not only were the event hosts happy, but PortaPal received over 140,000 impressions from the hashtag #PotterPotty on Twitter and over 700 likes on the Calgary Expo post on Facebook, which reached over 35,000 individuals. There were many comments on the post from Calgary Expo, such as, “They upgraded their outdoors bathroom this year, wish I was there just to use that!” and “Nice, Harry Potter and the Chamber Pot of Secretions.”
“We were thrilled to attract media coverage for our efforts that morning — segments on the Weather Network, Global Evening News, and mentions in the Calgary Herald were icing on the cake,” says Calin Yablonski, cofounder of PortaPal and director of marketing.
“Needless to say, we had fun with it and were blown away by the response online. For a porta potty company to get this kind of attention was beyond our expectations.”