5 things to put on the side of your vacuum truck tank

Harness the marketing power of your rolling billboard

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Summer is in full swing now, and your vacuum trucks are on the road from sunup to sundown servicing units. The side of your vacuum tank may be your best advertising tool. Are you using it effectively?

Here are five things you can do to punch up the advertising power of your rolling billboard:

1. Develop a new, professional logo. Do you still have the image of country outhouse with a joke like “number one in the number two business’’ on your truck? It might be time to freshen up your marketing approach with eye-catching vinyl graphics that show off the professional image you want for your business.

2. List the services you provide. Let the folks who see your truck know exactly what you can do for them. Do you provide upscale units for outdoor weddings? How about shower trailers or agricultural units? List your top three services to get passersby thinking about why they might hire you.

3. Tout your certifications, licensing and membership in trade associations. All of these things will tell people you and your technicians are professionals and will provide clean, prompt and effective portable sanitation services.

4. Add your website address. The side of a truck can’t possible hold all the important information about your company. But if you share your website address – or maybe even a QR code – passing drivers might just check you out further when they reach their destination.

5. Include your full phone numbers. I often see trucks that only include a seven-digit local phone number and no area code. That doesn’t cut it anymore. You need to add your area code to make sure everyone who wants to reach you will be able to do so. Also, include your cell phone number if you want to assure potential customers can reach you directly at any time.

What would you add to this list of ways to improve advertising on your trucks?

Respond right here or send me an email at editor@promonthly.com.


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