Portable Toilet Operator Utilizes Effective Branding and Digital Marketing

As his company grows organically and through acquisitions, Scott Thone embraces new ways to create a memorable and universal brand identity.
Portable Toilet Operator Utilizes Effective Branding and Digital Marketing
A memorable marketing effort doesn’t leave out bold truck graphics and quality equipment for Arkansas Portable Toilets in Little Rock, Ark. Partners Bubba Wood, left, and Scott Thone drive home a message of professionalism with their service rigs, including this new Hino truck built out by Best Enterprises. (Photos by Stephen Thornton)

It’s not unusual for contractors to view websites and social media as nothing more than expensive business window dressing – about as beneficial as putting gold-plated rims on a 20-year old vacuum truck. Sure, it looks a little nicer, but it’s still an old pump truck that runs...

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