Participate in World Portable Sanitation Day

Participate in World Portable Sanitation Day
Karleen Kos

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Why in the world do we need World Portable Sanitation Day, coming up Aug. 15? That’s a great question that deserves a great answer. And believe it or not, we have one. Whether you realize it or not, we have a public image problem that stops us from reaching our full potential as an industry and as individual businesses. But we are about to change that, and you can help.

A group of operators and suppliers to the portable sanitation industry have teamed with the PSAI to change public opinion about our industry. As a matter of fact, this group has created marketing materials you can use to convince people that your business is “green” and “clean” with exceptional “hygiene.”

Yes, it is true. Our restrooms are environmentally friendly and do an amazing job of protecting public health. But the way people talk about our restrooms you would think the opposite.

As an operator, you can reverse this perception by first talking to your employees about the benefits of our industry. If you are not sure what benefits we offer, visit the PSAI website and find articles, press releases and marketing materials that explain the benefits clearly.
It’s all available at psai.org/world-portable-sanitation-day.

Next, you can promote the benefits of our industry when talking to existing customers. Download some of the information on the PSAI website and make a copy to hand out to your customers. Explain to them how portable restrooms save 125 million gallons of freshwater per day. Tell them how portable restrooms provide employers over $10 billion per year in added productivity. Let them know that without portable restrooms they could be facing severe danger from drinking water contaminated by human waste. (By the way, we know 125 million gallons sounds like a lot, but we have the data to back that number on the website – check it out.)

Last year, operators like you promoted World Portable Sanitation Day (WPSD) through handouts, holding community events and hosting lunches with employees to tell them about the importance of portable sanitation. This year, we would like you to be involved. You can find ideas on how to market WPSD (mark your calendar for Aug. 15) on the PSAI website.

WPSD focuses on two main goals. The first is to educate portable sanitation operators, their employees and the general public about the critically important role portable sanitation plays in the health and well-being of their local community. The second is to spread the news to others around the world that portable sanitation can help ease the pain of 2.6 billion people who desperately need proper public sanitation.

This year we hope to see many more operators get involved in this important initiative. For complete information, please use the following resources: Visit http://psai.org/wpsd-toolkit/ or contact the co-chairs of the PSAI’s Education Initiative, Nancy Gump at nancy@andygump.com and Steve Brinton at steveb@satelliteco.com.



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