EditorialThe Formula for a Successful Startup: See an Opportunity and Seize It

The Formula for a Successful Startup: See an Opportunity and Seize It

Oklahoma firefighter Jay Baker fans entrepreneurial embers to build a successful restroom business.
The Formula for a Successful Startup: See an Opportunity and Seize It
The Formula for a Successful Startup: See an Opportunity and Seize It The Formula for a Successful Startup: See an Opportunity and Seize It The Formula for a Successful Startup: See an Opportunity and Seize It

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Oklahoma Rich Specialty Trailers Portable Restroom/Shower Trailer PolyJohn Satellite Industries Portable Restroom Hand-Wash Station Best Enterprises, Inc. Slide-In Unit Westmoor Ltd. Vacuum Pump Jurop/Chandler Pump Crust Busters/Schmitz Brothers, LLC Septic Tank Agitator Quietaire Portable Cooling Units

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The Formula for a Successful Startup: See an Opportunity and Seize It
The 28 Rentals crew includes, from left, Jay Baker, Calvin Baggett, Levi Fieselman and Brian Sperle. (Photos by Nick Oxford)

As a farmer and a former full-time firefighter, Jay Baker would appear to have an unusual pedigree for a portable restroom operator. But judging from the success of 28 Rentals, the company he started in 2011 with his wife, Misty, it turns out that a farmer’s work ethic and an...

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