Indiana Portable Restroom Provider Changes Image to Pull in New Customers
After losing a major customer, the rebranded Julie’s Johns sprouts a pair of shapely legs on its company logo and adopts a feminine attitude to attract a new clientele.
A few years ago, when Donnie Rodgers, owner of Rock Solid Sewer and Septic in Whiteland, Indiana, lost a longtime government contract providing more than 500 portable restrooms to a military base, he was dumbfounded, stressed out and lost.
“Losing that contract was like a...
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