Image Transformation: A Lesson From the Auto Industry

Image Transformation: A Lesson From the Auto Industry
Karleen Kos is executive director of the Portable Sanitation Association International. She may be reached at karleenk@psai.org or 952/854-8300.

I bought my first-ever new car in 1987. It was low-end and nothing special to anyone but me — except for its one unique feature: cup holders.

Believe it or not, there was a time when cup holders were not a thing. As late as 1989, US News and World Report was calling “crannies...

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