Russ Gulliford Vowed He Would Never Belittle Anyone in Business — and That Pledge Has Paid Off

Living by the golden rule with employees and customers wins friends and builds profits at Illinois Portable Toilets.

Russ Gulliford Vowed He Would Never Belittle Anyone in Business — and That Pledge Has Paid Off

Russ and David Gulliford pause for a photo in the company yard.

It may sound improbable that a student at a college frat house would steer Russ Gulliford toward establishing what would become a large and profitable portable restroom enterprise. But that’s exactly what happened in August 1987 as Gulliford — who ran a septic tank pumping...

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