Massachusetts PRO Shares His Secrets for Organic Growth in a Crowded Marketplace

Giulliano Paizante started his restroom business from scratch, but now he’s The Throne King.

Massachusetts PRO Shares His Secrets for Organic Growth in a Crowded Marketplace

The Throne King staff includes, from left, Warley Prates, Helinton Gomes, Junior Andrade, Giulliano Paizante, Alexander Afonso, Christopher Paizante, Gabriel Paizante and Patricia Badaro. The vacuum trucks were built out by KeeVac Industries with Conde pumps (Westmoor).

Giulliano Paizante admits he didn’t know much about the portable restroom business when he started, but in four years, The Throne King in Peabody, Massachusetts, has grown from zero to 400 units and four trucks.

It was, however, a slow start. He and his sister, Lucy Paizante,...

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