Portable Restroom Company Gets New Logo With Student Collaboration

When a portable restroom company needed to improve its image, owners turned to graphic design students for a new logo.
Portable Restroom Company Gets New Logo With Student Collaboration
Over 25 years, Dave and Karen Holm have built a thriving portable sanitation business serving Minnesota’s Twin Cities. They are shown in the company yard in St. Paul, with a backdrop of teal green Satellite Industries restrooms used for special events. (Photo by Kathleen Purdy)

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Seeking a new logo for their company, Dave and Karen Holm, owners of On Site Sanitation Inc., in St. Paul, Minn., took the advice of longtime employee Ann Magstadt and contacted the graphics department at the Dunwoody College of Technology. 

Members of the Holm family spoke to a graphic design class about what they wanted to accomplish with a new logo and 12 students went to work. At the end of the semester, the class shared proposed designs with the company. 

“They presented it to us almost like an agency would have,” Dave Holm recalls. “Each student actually had two or three different designs and some of them were absolutely fabulous.”

The family chose one of the designs, made a few minor modifications – at the request of their employees to make it look more patriotic – and paid the “winner” $500. They had the logo etched into a frosted glass panel displayed prominently in their remodeled office building. 

The project was a win-win for all parties. “We’re just really happy with it,” Karen Holm says. “We hear from people all the time who see it. It’s just a good image for us.” 

Want to learn more? Check out a full profile on On Site Sanitation.


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