Truck Manufacturer Hits 30-Year Milestone in U.S.

Truck Manufacturer Hits 30-Year Milestone in U.S.
Hino Trucks has reached a milestone of 30 years in business in the United States.

Interested in Trucks?

Get Trucks articles, news and videos right in your inbox! Sign up now.

Trucks + Get Alerts

Hino Trucks has reached a milestone of 30 years in business in the United States. Founded in 1984 as a limited distributorship with responsibility for importing Class 4 through 7 cab-over trucks, Hino has evolved into a prominent U.S. company with a dealer network of more than 200 points, assembly and manufacturing facilities in Williamstown, W.Va., and Marion, Ark., with eight locations throughout the country. 

Having garnered more than a dozen industry awards for customer satisfaction and “Truck of the Year” three times in the last six years alone, Hino Trucks continues to set record sales and post market share gains annually that make the 30-year-old company one of the country’s fastest growing medium-duty truck brands.

“While we are proud of our many accomplishments, the legacy of Hino Trucks over its first 30 years is not defined by the numbers it has accumulated, but by the lives it has touched in its journey,” says Glenn Ellis, vice president of marketing, product planning and dealer operations. “To some, Hino Trucks represents a reliable transportation source that enables businesses to meet the needs of their customers.

“Still others look to Hino Trucks as a trusted business partner that can be counted on as a steadying presence in a volatile economic environment. As we reflect on and celebrate 30 years of Hino Trucks in the U.S., we also celebrate the people that have woven our brand into the American fabric.” 

President and CEO Yoshinori Noguchi agrees that this is an important milestone. “It is a great honor for me to celebrate this anniversary as the president of Hino Motors Sales U.S.A.,” he says. “While many things have changed since 1984, our goals have always remained the same – to create the most innovative, high-quality products in our industry. To all of our employees, dealers, customers and shareholders, we thank you for your continued commitment to Hino Trucks. 

“In looking back at 30 years in the U.S. market, we have learned how to deal with success and challenges. We have adapted and will continue to do so to meet the needs of this demanding market. Our 30th anniversary is a milestone and turning point for Hino to take the next step. I am excited about this journey and believe the best is yet to come.” 

About Hino

Hino Trucks, a Toyota Group Company, assembles, sells and services the most environmentally friendly lineup of Class 5-7 commercial trucks in the United States. Hino introduced its Class 5 cab-over diesel-electric trucks making diesel-electric hybrids a viable option in the U.S. commercial truck industry for the first time. Headquartered in Novi, Mich., Hino boasts a network of over 200 dealers nationwide committed to achieving excellence in customer service and support. For more information, visit


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.