Indiana PRO’s Social Media Focus Is a Winning Strategy

With the profusion of social media options, ‘Magic’ Mike Benson decided to pick just one and go all-in marketing his portable sanitation business

Indiana PRO’s Social Media Focus Is a Winning Strategy

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“Magic” Mike Benson, operator of A1 Porta Potty in Floyds Knobs, Indiana, makes extensive use of social media to market his company. Actually, it would be more accurate to say he uses one form of social media. His marketing is all on Facebook.

“I don’t do Twitter. I don’t do all that stuff,” he says. “I want them to follow one idea, one concept, one place, one media site. I don’t want them to have to think they have to have five different media sites to see the same thing. All those different sites create confusion. We channel everything to one site.”

Benson posts frequently to Facebook. Sometimes it’s a video of him standing with some of his PolyJohn Enterprises units, showing them off. Sometimes he creates video of his crew setting up a festival site or a party. He comes on camera as Magic Mike, a character he created when he worked as a wedding DJ and master of ceremonies.

“I started using little snippet videos, about a minute, minute and a half,” he says. “You don’t want to go too much further than that. People lose interest.”

He often uses tag lines such as “Making Portable Restrooms Great Again” or “The Man With the Cleanest Can” in his posts. Last summer, during a heat wave, he did a public service announcement video urging people not to let anyone stay too long in a portable restroom, because they can get extremely hot. Usually he keeps his messages fun, brief and positive.

Indiana PRO’s Social Media Focus Is a Winning Strategy

A sample of A1 Porta Potty's social media posts.

Indiana PRO’s Social Media Focus Is a Winning Strategy
Indiana PRO’s Social Media Focus Is a Winning Strategy

A substantial part of Benson’s business is for weddings, and he has lots of experience in that field because he worked for years as a wedding DJ. He organized a group of other providers of wedding services — photographers, caterers, tent vendors, cake bakers, etc. — to share each other’s posts on Facebook. It was a way to boost everyone’s audience.

“As it grew in friends and likes, you would get out in front of several thousand people very quickly,” Benson says. “Basically it was a group of guys that got together, saying, 'We’re going to take social media to another level.'”

Benson says they also help each other with referrals. If someone calls him for portable restrooms for a wedding, he’d tell them he can also arrange a caterer, tent, photographer and other services. Benson says customers like the reassurance he gives them that the people he recommends will do a good job.

“It’s like when you go to McDonald’s, you don’t order a cheeseburger and fries, you order a No. 2 because that’s got everything you want,” Benson says. “Nobody wants to search. They want a one-stop shop.”

Benson has found that marketing through Facebook with a network of other wedding providers has been a good way to build business. They work to satisfy the wedding customer, and then guests at the wedding also pick up on quality service and call when they need help.

“If you called with a barn wedding, I’m going to have a whole contact list of people who we work with, and I know these people are going to show up,” he says. “I can tell you that you’re going to be happy to rent from these vendors. It gets people excited and also eases their mind.”

To learn more about A1 Porta Potty, read the February issue of Portable Restroom Operator. 

Indiana PRO’s Social Media Focus Is a Winning Strategy

A sample of A1 Porta Potty's social media posts.

Indiana PRO’s Social Media Focus Is a Winning Strategy
Indiana PRO’s Social Media Focus Is a Winning Strategy
Indiana PRO’s Social Media Focus Is a Winning Strategy
Indiana PRO’s Social Media Focus Is a Winning Strategy
Indiana PRO’s Social Media Focus Is a Winning Strategy


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