Standard thinking is that busy equates to success, but it can actually be detrimental to your company’s long-term prospects

Job seekers have a lot of options these days. Encourage your crew to share their workplace experiences — both good and bad — to give an authentic picture of your company.

An attention-grabbing service vehicle builds big brand recognition

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

If you’ve yet to incorporate much social media into your marketing strategy, here’s some advice on using it to get you started

Social media is a valuable tool for reaching customers, but as the recent Facebook outage proved, you don’t want that to be the only part of your marketing toolbox that you’re utilizing

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets