In this month’s issue of PRO, I ask contractors who constantly under-bid the competition what they expect to accomplish with this tactic. Click on over to my editor’s column here at the PRO Web site and take a look.
Readers frequently complain about contractors who slam a region with low-ball bids for service on construction sites and at special events. Some PROs are losing hard-fought market share to contractors offering services at prices so low it seems like they’re losing money every time they turn on the vacuum pump. This leaves the higher-priced contractors scratching their heads and wondering how to lure those customers back.
Is this happening in your service territory? How are you dealing with it? Is the answer as simple as standing pat on pricing and continuing to offer superior service and hope your customers eventually choose quality over rock-bottom prices?
Let me know how you’ve tried to overcome the impact of low-ball competitors in your hometown. Drop me a line with your suggestions at editor@promonthly.com. I’ll share your stories in a future blog.
