Advertising Articles

Good planning and follow-through are required to take advantage of Facebook’s huge audience and useful advertising analytics

Illinois PRO embraces the challenges of fulfilling customers’ unique requests

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial

From writing a job description to a multi-prong approach to recruiting, PROs have many tools to find great job prospects.

There are many factors that make hiring top talent difficult, but one thing that is in your control is how you present your company in help wanted ads

Three portable restroom operators detail their digital strategies for PRO Monthly readers

Even if your service is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

Here are 10 conclusions I reached about an industry that has proven nimble and resilient in the face of disaster.

The social media platform no doubt has plenty of users — and potential customers — but it takes a little knowledge on how its advertising features work to best reach those people

Don’t get so caught up in the return on investment of your marketing dollars that you neglect what truly draws customers to your business

Restroom trailers are moneymakers, but they can’t rent themselves