JLG dealer Location Blais painted a JLG 450AJ articulating boom lift pink to raise breast cancer awareness. Standing beside the lift are, from left to right, Christina Bolduc, Denise Racette, breast cancer patient and mother of Serge Blais, Serge Blais, Jr., Location Blais owner, Marc Blais, Location Blais president and general manager, and Olivier Gauthier, development officer with the Canadian Cancer Society’s Quebec Division.
Location Blais, a JLG dealer in Quebec, Canada, used its 40th anniversary as the impetus to paint a JLG 450AJ articulating boom lift pink. But the unusual move was not taken to draw attention to the business milestone. Rather, the pink lift is intended to raise breast cancer...
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