Heather Ripley, owner and founder of Ripley PR, a national agency that specializes in trades, has helped numerous service businesses through varying crisis situations. She has capitalized on her experience working with one of the largest home service companies in the country: Clockwork Home Services, franchisor of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky.As a guest presenter at the Water & Wastewater Equipment, Treatment & Transport (WWETT) Show in February, Ripley will discuss the various types of crises a service business can face and how owners and management can better prepare themselves for a graceful recovery. Whether it’s
