To give or not to give, that is the question.Tis the season for gifts, gifts and more gifts, right? I know the Grinch told us that Christmas can still “come without packages, boxes or bags.” From that memorable holiday movie, we know that the holidays aren’t all about presents. The holidays are about showing love, affection and gratitude. Without question, I’m sure you are grateful for your customers' business, but how do you show it to them?This question can’t be tackled without deciding which customers you want to reach out to. Are you sending a Christmas card? If so, send it
