How to Effectively Influence Customers When Logic Fails

Reason and facts aren’t always the best ways to reach customers and mold their perception of your business. Sometimes you have to find ways to tap into the subconscious things that affect decision-making.

How to Effectively Influence Customers When Logic Fails

We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways to influence your customers, boost sales and shape customer perception of your business and the experience you provide.

As Rory Sutherland points out...

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