We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways to influence your customers, boost sales and shape customer perception of your business and the experience you provide.As Rory Sutherland points out in Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, sometimes you have to ditch logic and use a little bit of alchemy (aka mind magic).Here are four alchemy lessons you can apply to your business today:No. 1: When communicating with your customers, context and quality of information determines experience and perception.
Let’s
