For more than five years, A&A Porta Potty’s of Danleyton, Kentucky, had the top ranking on Google searches in the company’s home territory. However, when the consultant who managed the website went out of business, the company’s web presence dropped to zero over a few weeks. Here’s how owner Andy Zabrieszack took charge to return the company to the
top position.
“When somebody searched for a portable restroom rental in our area, we were used to being No. 1 on Google,” Zabrieszack says. “Almost from the day that the company who managed our web presence went under, we almost disappeared from the internet. We were still here, but we did not exist.”
Promising himself that the company would never count on a third party for search engine rankings again, he took charge of A&A’s Google Ads campaign.
“I had to build the campaign from scratch,” he says. “That began with verifying ourselves as the business we say we are, proving that I own the business and even sending in video footage of the business. It takes two or three days just to verify.”
A Google AI assistant helped manage the campaign and provided Zabrieszack with coaching, offering daily tips on how to improve his search rankings. That included creating a QR code which would be placed on all of the company’s trucks and advertising material. The code would allow anyone with a smartphone to scan it and go directly to the company website. He was also instructed to call his customers to request positive Google reviews.
“Every morning I would get up, brush my teeth and then follow Google’s instructions,” he says. “For 13 days I was in nothing but a raging panic because I was nowhere. On Day 14, I started to show up again. By Day 16, I was back to No. 1.”
Zabrieszack notes that moving up to top spot quickly required him to buy Google ads. His goal is to reach a point where his website tops the list organically, allowing him to reduce his advertising budget and scale back daily meetings with Google’s AI assistant.
“You can use a company to handle your web presence, but it’s nothing personal to them,” Zabrieszack says. “It’s personal to me when my livelihood’s at stake. From here on in, I’ll be overseeing our web presence myself.”
For more information about A&A Porta Potty’s, read the July cover story in PRO Magazine.
