Many small to medium-sized businesses in the wastewater industry and related services feel overwhelmed by marketing and not getting the opportunities they desire and deserve. The good news is that others in this industry struggling with the same problem found solutions and clarity when they learned and implemented what will be revealed in Lifting the Veil: Secrets of Top Marketers — Time-Tested Strategies and AI Innovation, a transformative workshop being held Tuesday, Feb. 18, at the WWETT Show in Indianapolis.
Businesses tired of struggling with ineffective marketing tactics and uncertain results will uncover proven strategies that top marketers use to succeed. This hands-on, interactive workshop covers:
- Generating more sales and profit: Simple but powerful tactics that will grow revenue and help outpace and out-maneuver the competition.
- Harnessing AI: How to leverage AI to attract and convert more prospects and automate tedious tasks while enhancing customer engagement.
- Future-proofing the business: Strategies to acquire new clients, generate referrals, and retain repeat business.
- Neuro-marketing: Mastering the psychology of prospects, how to grab their attention and compel them to act.
- Closing more sales: Fine-tuning marketing and messaging to speak directly to the target audience’s pain points and needs.
- Hybrid marketing approaches: Combining the best of high-tech tools with high-touch human interactions to build strong, lasting customer relationships.
The workshop will also help identify common marketing pitfalls, recapture lost leads, and pinpoint areas where marketing investments are falling short. With actionable tips and real-world insights, participants will leave with a plan to turn their marketing efforts into measurable results.
The first 30 registrants will receive a gift worth $977. This workshop is being offered as an add-on to the regular WWETT Show registration. Click here for more information and how to register.
About the Facilitators
Suzan Chin-Taylor is an international entrepreneur, published author, course creator and keynote speaker. Her firms, Creative Raven and The TUIT Group, take the mystery out of digital marketing and PR to help businesses in the wastewater infrastructure, treatment and related civil infrastructure sectors thrive. She hosts a weekly podcast, DooDoo Diva’s Smells Like Money, dedicated to the wastewater industry, with a mission to deliver industry know-how from industry pros who know how.
Ryan Esco is a business investor, marketing and growth strategist for small to medium sized technology and skilled trade service organizations. His firms, FireRock Marketing and Novus Acquisitions, help clients attract and convert the right audience by taking a holistic, results-driven, and collaborative approach to marketing. Leveraging his expertise and skills in digital marketing, brand management, marketing strategy, analytics, and customer segmentation, Esco and his team create and optimize comprehensive and consistent marketing systems that deliver growth.
