Customer Education Articles

Video marketing has been one of the most daunting (in my own head) challenges I’ve faced as a marketing professional. Some things...

As you may have noticed, more and more businesses have started their own blogs. Financial planners have them. Doctors and dentists have...

When seeking to draw repeat business, the most important factor isn’t necessarily the quality of the service you provide, nor even the...

Monday is World Portable Sanitation Day. The PSAI declared this day as a way to draw attention to the important role the...

I read a lot of magazines every month, and I don’t recall ever picking up a magazine and not learning at least...

The phone rings at the PSAI office. “I want to rent a portapotty and no one will return my calls.” “XYZ Company...

In a perfect world, your customers would be familiar with every regulation governing their business, and they’d follow those regulations to the...

There’s no doubt that the Internet is becoming a leading source of information. People are “Googling” and “tweeting.” If neither of those...

A recent U.S. Food and Drug Administration investigation showed sanitation problems at an Idaho sprouts farm were linked to an E. coli...

A common dilemma in the portable sanitation industry is what to charge for services rendered. It’s such an issue that uttering the...

It’s true! Our industry is responsible for saving over 125 million gallons of fresh drinking water each day. Put in a more...

There is something we may have forgotten in our business, which is how much we do to improve and protect our world....

I come from a customer service and a teaching background, but I’ve been in the septic industry for almost two decades.One of...