Entries Tagged Spark Marketer

A storytelling approach can help enhance your marketing efforts and effectively communicate your expertise and reliability

Customer testimonials and reviews are something you can control to build trust, enhance your credibility, and influence potential customers' decisions

Knowing that your potential customers aren’t always making decisions off pure logic can help you craft a more impactful marketing strategy for your business

It’s easy to get distracted by new attention-getting tactics and forget about the tried and true methods that still effectively draw in customers

If you feel like you’re in a slump with your approach to getting the word out about your business to potential customers, here are some tips to consider

A lot of factors go into improving your business’ SEO game, but something Google will definitely take note of is your images, videos and other visuals

Growing your bottom line doesn’t mean you have to accept customers and jobs that aren’t a good fit for you

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets