When it comes to strengthening the special event side of your business, landing elusive plum jobs is more than half the battle. When the county fair is in town, for instance, you know every restroom contractor in a 100-mile radius is going after that contract.
These are high-value targets, the clients that can make as much for your company in a weekend as a small-but-loyal construction or municipal customer can make for you in an entire year. So you should expect to have to court special event customers as if you were planning to ask for their hand in marriage someday.
Well,
