“Any time you sincerely want to make a change, the first thing you must do is to raise your standards.” – Anthony Robbins, leadership guruWhen I joined the Portable Sanitation Association International (PSAI) as its new executive director, I was struck by the enthusiasm and earnestness of nearly everyone I met. Yet I often heard a rueful tone when PSAI members said things like, “Our industry isn’t respected,” and “How do we raise standards when a lot of people are willing to lower them just to get a contract?”First, the bad news: As individuals and company owners acting alone, there










