In 1953, a couple of U.S. Army buddies opened up a tool rental store in downtown Lafayette, Indiana. It was slow going at first for Jim Schafer and Chuck Selby at Midwest Rentals, and after about a year Selby decided it wasn’t for him. Schafer plodded along, always looking for...
Diversify Your Service Offerings to Dominate the Marketplace
A successful portable sanitation specialty evolved from a broader tool and equipment rental business at Indiana’s Midwest Rentals.
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