Lauren McGraw can point to several factors that spurred the growth of her portable restroom business, Gotta Go Site Service Rentals, based in Jackson, Mississippi: Service diversity. Investments in
restroom trailers. An emphasis on quality and customer service. And a lucky break when Nissan selected Jackson as the site of a manufacturing plant in 2000, dramatically jacking up demand for portable restrooms.
But in the end, McGraw’s unlikely success story — a casino sales manager who took a gamble on a 180-
degree career U-turn into the portable restroom industry — rests on one simple principle: Find something no one else wants to
