Balancing Emotions and Logic in Business Decision-Making

Hard questions need to be asked to figure out what’s truly best for a family-run business
Balancing Emotions and Logic in Business Decision-Making
Wade Pennau, owner of Packerland Portables, and his son, Casey Pennau, go over plans to swap trucks in the field after a breakdown.

When family members own a business together, separating work from family is nearly impossible. While the brain should drive business decisions, emotions and sentiment always come into play when it’s a family-owned business.

“In order for family businesses to succeed and...

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