Paying Attention to Small Details Earns Customers’ Appreciation

Many factors go into how a portable restroom company is perceived by the public: customer service, fair pricing, responsiveness and clean equipment. Less obvious are things like logos and slogans. Sheila Nessler, owner, along with her husband Denny Nessler of Columbia Sanitary and Columbia Potties for the Rockies in Golden, Colorado, includes color schemes and scents in that category and considers them important details. On the portable restroom side, while construction unit colors are all over the map, event units are blue and pink — two colors that make it pretty obvious who’s supposed to use what. Customers love it, says Kent