Recently, an online debate sparked over a blog entry titled, “What is your worse fear?”
While the blog was filled with valuable information, the majority of the responses and feedback focused on whether the proper word was “worse” or “worst.” English majors came out of the woodwork to plead their case, camps divided and a prolonged exchange of hostile messages (known as a flame war) began.
Sure, the article garnered a lot of attention, but perhaps not the best kind for the author. Readers were not divided on the subject matter; they were divided on whether or not the writer was proficient in the English language.
The point is, a wrong word devalued the entire article and as a result, discredited the writer. Don’t make the same mistake. Below are five tips you can employ to drastically decrease the chance of mistakes finding their way into your business writing, whether it is a proposal, a website, a brochure or a newsletter.
1. Utilize an editor.
If your writing will be seen by many – a website or an emailed newsletter – do not make the mistake of relying solely upon a computerized spellchecker, which cannot tell the difference between “worse” and “worst” as both are properly spelled. Use a human editor. The most common mistakes are minor, such as misspellings or incorrect use of punctuation. Other common errors are incorrect word use (their, they’re, there; worse, worst, borscht, etc.). A human editor is more likely to notice and correct these kinds of mistakes.
2. Get a second and third set of eyes.
Since you are overly familiar with your own work, you are much more likely to miss obvious mistakes because your mind already knows what it is supposed to say, rather than what it actually says. Even if you do not wish to pay a professional, anyone who reviews your writing will find mistakes you invariably miss. When others read your work, they don’t have any preconceived notions about your writing. At the same time, human behavior will often motivate them to find fault. Use that to your advantage. In addition to finding mistakes, other people may offer helpful suggestions to make your business writing stronger.
3. Come back to it later.
How long do you wait after writing to begin editing? Many writers edit their work as they write it. Not only does this slow down the creative process, it increases the chance that your mind will ignore blatant errors in deference to your intentions. Once your brain thinks a paragraph is free from errors, it tends to overlook any new errors that are introduced during the rewriting process. Put your writing away for several hours, days or weeks (depending on your deadlines) and revisit it later. After some time away from your work, you will be more likely to read the words as they appear on the page, not as you envisioned them in your mind. The mind is error free; the page is not.
4. Read your material backward.
Fortunately, you are only familiar with your writing in one direction – forward. Reading your material backward makes it seem entirely different and fools your mind into ignoring the intention and only concentrating on the reality. Furthermore, your critical view of the writing at its most technical level will not be corrupted by the flowing exposition you have massaged into sparkling prose. When you read your manuscript backward, it becomes a collection of words without contextual meaning. The brain has nothing to focus upon other than the words themselves and mistakes literally jump off the page.
5. Read your material out loud.
When you read words aloud, your brain must slow down and concentrate on the material. How fast can you read the following sentence? The quick brown fox jumped over the lazy dogs. Now how fast can you read it out loud? It takes at least twice as long, and those milliseconds sometimes make the difference between a typo that is missed, and one that is caught and corrected.
As a popular Internet posting informed us in 2003, “it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wtihuot any porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.” But try reading that out loud and see how far you get.
An extra bonus for reading your material out loud is that you may discover stumbling blocks like awkward sentence structure and choppy dialogue. Strong business writing is not only dependent on error-free prose; it must be crisp and clear.
A FINAL WORD
You might ask why a column about catching writing mistakes is important to liquid waste haulers who don’t profess to be professional wordsmiths. The answer is that potential customers expect you to be proficient in both your work with a vacuum truck and in your business communication. Whether it’s fair or not, the accuracy of your day-to-day correspondence and the content of your website reflects on your reputation as a service provider.
