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Michigan’s Kerkstra Services Inc. parlays targeted advertising, promotional videos and a reputation for clean service to create a business-building juggernaut
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The Kerkstra team includes (from left) Kate Dennis, Mike MacDonald, Jordan Scharphorn, Ryan Van Rhee, Tim Bosch, Randy Hyma, Rick Holy and Randy Van Rhee. The company’s fleet of service trucks is from Prime Industrial Tanks Inc., Imperial Industries and Satellite Industries. (Photos by James Markus)

If there are ways to make the portable sanitation business “cool,” Ryan Van Rhee plans to pursue them. With unit upgrades and aggressive, high-tech marketing, the 31-year-old is on a mission to grow the company that he played a part in starting with his father, Randy, in 1996.


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