Michigan’s Kerkstra Services Inc. parlays targeted advertising, promotional videos and a reputation for clean service to create a business-building juggernaut
If there are ways to make the portable sanitation business “cool,” Ryan Van Rhee plans to pursue them. With unit upgrades and aggressive, high-tech marketing, the 31-year-old is on a mission to grow the company that he played a part in starting with his father, Randy, in 1996.
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