It’s been two years since I was invited to join the PSAI. In those first months I talked to hundreds of industry members about portable sanitation. Repeatedly I heard things like:“Portable sanitation gets no respect.”“People don’t really understand what we provide.”“It’s just so hard to explain – and I’m not sure most folks want to know anyway.”“I just wish there was an easy way to describe what we do,” industry members would say earnestly. “We need to work on our image.”At the PSAI, we percolated a lot of ideas. Then last summer, while working on a “big finish” for a
