The idea of “bundling” services is nothing new. Telecommunications companies do it all the time.But Sheila Williams, co-owner of Portable Toilets of Fayetteville (PTF) in North Carolina, and her partners have found a way to use bundling to boost their portable restroom business — along with their other related services. Just three years after starting PTF, Williams and co-owners Kenny Hardin and John Killian bundled rentals of restrooms, construction roll-offs and trailers, much to the benefit of all involved.That diversification, aimed squarely at the construction market, has been a great help to the bottom line. “They can call one company
