Strategies for Success in the Sunshine State

New equipment and a fresh marketing plan contribute to the renaissance of an established Florida restroom provider
Strategies for Success in the Sunshine State
JW Craft owners, from left, John Nebus, Jennifer Corrigan and Jerry Craft are shown at a construction site with one of four new Hino service trucks. The Hino fleet came from three truck builders: Satellite Industries, Engine & Accessory and Hol-Mac Corp.; and run either Masport or Fruitland Manufacturing pumps. (Photos by Kelli Krebs)

In some respects, established businesses are similar to older cars in good condition: They periodically need a thorough overhaul to ensure they’re running at optimal performance. A good example is JW Craft Portable Restrooms in Naples, Florida, a 31-year-old company that hired an...

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