Hi , this is Ahmad calling from Acme Industries. How are you today?”
“Well, Ahmad, I was a lot happier before you called and interrupted me. I’m behind with my project, and I’m too busy to leave my desk. Don’t call me again.”
The truth hurts, but it’s honest. Ahmad blew it. He had an opportunity to win the ear of the person on the other end of the line, but he squandered it by asking a silly question.
Clueless, Ahmad probably won’t get another chance to engage that target. As anyone in the business-to-business sales industry will tell you, stepping off on the
