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Question: As the new year begins, we are evaluating industry conferences and meetings. What type of shows, conventions and meetings do you recommend? Answer: Learning, shopping and the sharing of information can easily be accomplished online in today’s world, but in-person experiences are far more beneficial. Further, do not merely “attend” meetings or conferences. Become involved and both your company and your customers will benefit exponentially.Industry-Specific Events These meetings, conferences and trade shows will enhance and improve your company. Among the reasons to attend and to actively participate are:The opportunity to see and learn about the latest products and services from industry
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