Imperial Industries unveils new brand identity
Wausau, Wisconsin-based Imperial Industries launched a refreshed brand identity that honors 45 years of legacy while aligning with the company’s next chapter of growth and innovation. The rebrand includes a new logo, updated messaging and a unified visual identity that ties together Imperial’s commercial and industrial divisions under one brand. At the heart of the new identity is a brand mark called The Spark, representing the spark of ideation, the creativity behind every design and the literal spark from welders and fabricators who bring every septic truck and engineered storage systems to life. Imperial will begin rolling out the new look in spring 2026 across trucks, trade show exhibits, printed materials and a relaunched website.
