Use Your Website to Build Customer Trust

Evaluate your online presence with these five factors in mind

Use Your Website to Build Customer Trust

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Trust is an invaluable commodity for any business owner. You won’t have any customers if people don’t trust you to follow through on your promises.

Trust can be especially important for portable restroom operators. Nobody wants to engage a PRO for their construction project or event without ensuring that the business is legitimate.

Customers often turn to the internet to evaluate a business’ trustworthiness, and a solid website is your frontline offense. With the right elements in place, your website can exude credibility and help your customers feel as though they can trust you. Use these five tips to improve your website.

Social Proof

Social proof is an important concept for trade service businesses. Basically, people are more likely to trust your business if they see that other customers have taken the plunge and had a positive experience. 

The two primary ways to offer social proof are reviews and testimonials. Consider adding these elements to your website — whether in the form of a dedicated “Testimonials” page, or simply a link to your Google reviews. The ultimate goal is to be transparent about the experiences of your previous customers.

Site Updates

Another way to make your site more credible is to update it regularly.

Have you ever been to a website that hasn’t been touched in years? It can make you wonder if the company is even still in business. Make sure you refresh your content every year or two. Ideally, you can launch a blog to offer regular content updates, too. And if you have a company news section, make sure it has some recent entries. If the last “news” update is from 2014, maybe it’s time to just get rid of the page altogether.

Ads

Hosting third-party ads on your website can generate some extra income — but it can also cause your credibility to erode.

The presence of ads makes it seem like your business is desperate, or illegitimate. Plus, it makes for a less pleasant user experience. Best to avoid them altogether.

Bios and Photos

Anything you can do to humanize your company will ultimately help you build trust. An “About Us” page with photos and bios of your team members helps customers feel like they are dealing with real people, not some faceless corporation, and that can be a source of comfort.

Contact Information

Finally, it’s optimal to have NAP data (your company’s name, address, and phone number) listed on every page of the website. 

Doing this makes it obvious that you’re not hiding from anyone. You can always be reached in the event of a question, a problem, or an emergency. To contrast, if you don’t allow people to contact you, it seems like you’re trying to be elusive. That hardly facilitates trust.

About the Author

Amanda E. Clark is the president and editor-in-chief of Grammar Chic Inc., a full-service professional writing company. She is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland. Since founding Grammar Chic in 2008, Clark, along with her team of skilled professional writers, has offered expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often engages in content and social media marketing, drafts resumes, press releases, Web content, marketing materials and ghostwritten creative pieces. Contact Clark at www.grammarchic.net.



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