Providing Restrooms for Silicon Valley Tech Giants Requires a Smart Website

Western Site Services walks the middle road between cutting edge and old fashioned with its dedication to best practices

Providing Restrooms for Silicon Valley Tech Giants Requires a Smart Website

Western Site Services' service technician Jose Trafolla prepares a portable restroom for delivery in the company's San Jose yard.

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Western Site Services of San Jose, California, has a slick website. You’d expect that of a company located at the epicenter of America’s tech industry. But it’s not the website that drives revenue growth, say Alicia and Jared O’Neill, owners of the portable restroom operation that employs a crew of 20.

“You do a good job and word travels,” Jared says. “The best advertising you could do is to do a good job.” 

Alicia adds, “The website is really important, but word-of-mouth has been our best marketing tool. That, and walking on job sites and educating consumers that our company is around.”

Western Site Services has about 600 Satellite | PolyPortables restrooms and eight vacuum trucks built by Tank World. The company services special events and parties, but most of its business is associated with construction in the booming Silicon Valley. There is plenty of construction, so Western Site Services keeps busy within a 40-mile radius of the company yard in San Jose.

Jared and Alicia O'Neill and their daughter, Daisy, are joined by Western Site Services’ Nickie Youngblood, Alicia's sister.
Jared and Alicia O'Neill and their daughter, Daisy, are joined by Western Site Services’ Nickie Youngblood, Alicia's sister.

The website — www.westernsiteservices.com — has lots of photos and information about the company’s history and core values, but it doesn’t put that information in the way of basic information a customer needs to access first. 

The site has tabs on the homepage labeled “You Need,” with a drop-down menu offering construction services, event services, pumping and emergency support, and “We Have,” which lists all products and services. Another tab labeled “Company” provides visitors with company history, reviews and its commitment to safety, and there is also a “Contact Us” tab. It’s a lot of information, but the website is easy to navigate.

Alicia says she thinks the website is important for strengthening the message Western Site Services tries to convey to customers. “When people haven’t used a portable toilet before, they can go to the website to see the product and see what the products do,” she says. Bigger customers familiar with renting portable restrooms will also use the website to get a better idea of what Western Site Services offers, she says.

“I think it just reinforces. I don’t think it generates new business,” Alicia says. “I guess it’s kind of indirect communication about our business.”

Word-of-mouth marketing might be old fashioned when there are so many more high-tech options, but old fashioned is fine with the O’Neills.

“We pride ourselves on operating with the basic practices from the past, when a handshake and the relationships that you established determined your success.”

That’s the way they describe themselves on their website.

Read more about Western Site Services in this month’s issue of Portable Restroom Operator magazine.



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