The Image & Education Committee is dedicated to helping the Portable Sanitation Association International in its mission to be recognized as the authority within our industry. Our mission is to raise the professionalism, expertise, image and, ultimately, the value of the portable sanitation industry through education to our members.
The Image & Education Committee’s most recent efforts focused on enhancing the PSAI image through updates of the PSAI tag line, logo, and Web site, www.psai.org. The modified PSAI Web site was launched in March 2008 and has become a valuable resource to member companies.
Banner advertising slots are currently at full utilization. The Web site has 52 portable restroom operator and associate member links with new links added monthly. Additional exposure to the site has been fueled by an e-mail marketing program, with monthly updates on PSAI news and events.
The PSAI Web site also provides general information for all visitors. This offers an informational source concerning upcoming events, certification program, membership, links to member Web sites and includes downloads, such as the Special Events/Extended Crowd chart and Cost Per Service Breakdown form.
The success and positive feedback from the new Web site makes its continued development a priority of the committee. We are dedicated to supporting the most successful features of the Web site and evaluating areas for improvement. It is our goal to take this information and outline a plan for a second phase of development, which will provide additional features with greater benefits for PSAI members.
Among the new Web site additions is a list of PSAI Service Technician Award winners. Each year, the PSAI honors “the individuals that actively embody the highest standards of our industry” with this prestigious award. The Image & Education Committee is dedicated to increasing the number of qualified candidates by creating a clearly outlined application.
A review of the current application has led to changes that will simplify the nomination process, while accurately quantifying the selection criteria. Expectations are that the new application will lead to greater participation by PSAI member companies.
Joining me on the Image & Education Committee are Ryan Anthony of Satellite Industries Inc., Kathy Crafton of PolyPortables Inc., Jeremy Hawkins of ADCO Holdings Inc., Christopher McCarthy of Mr. John of Pittsburgh, and Andrew Nelson of TankTec.
Heather Pauling Rouleau of Shakopee, Minn.-based Biff’s Inc. is chairperson of the PSAI Image & Education Committee.
