Seeing is Believing: Internet Entrepreneur Gives Factory Tours a Face-Lift

To kick-start a new effort to build brand loyalty, an Internet entrepreneur offers up an age-old marketing ploy.

You're familiar the old adage, "Everything old is new again." That's what came to mind when I heard a popular marketing blogger suggest a decidedly antique promotional tool for use by his followers who – for the most part – are looking to advance Internet business startups.

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