In an industry where conformity is common, Nita Bailey wants to stand out like a color picture in a black-and-white photo exhibit. Not only is she a woman in a male-dominated field, Bailey relishes taking unorthodox approaches to running RS Waste Services Inc., the portable-restroom business she co-owns in Houston.How unorthodox? Think vinyl-wrapped bride and groom restrooms for weddings. Restrooms that resemble British phone booths. Advertising on LED billboards. Placing palm trees and other temporary landscaping outside restroom trailers. A fully integrated branding strategy that visually unifies everything from the company website to restroom decals to email signatures for company
