Operating a small business was much different when COLE Publishing bought the fledgling Portable Restroom Operator magazine 12 years ago. When COLE’s first issue mailed in October 2004, the iPhone was merely a glint in Steve Jobs’ eye. The idea of a tablet computer in the vacuum truck directing drivers, controlling invoicing and communicating with the office was still George Jetson territory. And a PRO’s main form of marketing was a pricey phone book ad.Who would have imagined the change in your customer focus over the past decade? A handful of major outdoor concert venues have morphed into huge
