Every month, this magazine runs a PROfile article, which I’m sure you read from start to finish the day PRO arrives in your mailbox. Each PROfile is packed with information — from the history of a company and tales of events served to descriptions of its trucks and restrooms. PROfiles are also filled with nuggets of business advice, much of which can be implemented back at the office. To refresh your memories, I reread all the 2017 PROfiles and put together a sampling of things the featured companies are doing to increase their success. If the pretty truck photos distracted
